Project "I Love Cleanliness"


The celebrations of 104th Birthday of 52nd Spiritual Head of International Dawoodi Bohra Community His Holiness Late Dr. Syedna Mohammed Burhanuddin (RA) and 71st Birthday of 53rd Spiritual Head of International Dawoodi Bohra Community His Holiness Syedna Mufaddal Saifuddin Saheb (TUS) are going on worldwide since a month.

Under this chain of celebrations and as per the teaching and guidance from both the Spiritual Head’s and keeping in mind the great project ‘Clean India Campaign (Swachh Bharat Abhiyan)’ launched by Government of India under Honorable Prime Minister Shri Narendra Modi a Cleanliness Drive Project -  ‘I Love Cleanliness’ has been launched by Burhani Foundation (India).

The Burhani Foundation [India] was established in 1991 to commemorate the 80th birthday of His Holiness Dr. Syedna Mohammed Burhanuddin (RA). The foundation is a registered trust, dedicated to furthering attempts for environmental awareness and research. Since its establishment this foundation has been celebrating the birth anniversary of His Holiness as ‘Burhani Day’, undertaking different programmes every year. This year a nationwide project of Cleanliness Drive is launched. Inauguration of this project was done by Honourable Governor of Maharashtra Shri C. Vidyasagar Rao on February 13th, 2015 at Khara Tank Road, South Mumbai.

Honourable Governor of Maharashtra arrived at 9 AM at the Raudat Tahera Mausoleum to pay tribute to the 51st and 52nd Spiritual Heads of Dawoodi Bohra Community and was welcomed there by the Burhani Foundation (India) Chairman Shahzada Ammar Bhaisaheb Jamaluddin Saheb. At around 9:20 AM Governor and the Chairman of BFI headed towards Khara Tank Road, where the Governor was felicitated by the BFI Chairman. As the birthday of the Honourable Governor is on 14th February, a cake was also cut.

At around 9:30 AM the team then picked up the brooms and started cleaning the roads. Main motto of this program was to achieve the goal of a ‘Clean Bhendi Bazaar’., People from all walks of life and the Government officer, Dignitaries, Mumeneen and people from different institutions also participated in this drive. Drive was carried on from 9:30 AM to 11 Noon.

Same Cleanliness Drives were carried out across India on 14th February, 2015. Project ‘I Love Cleanliness’ were launched at all the Dawoodi Bohra Institutions across India on February 14th, 2015 at the same time.

Training Program

On January 15th, 2015 a ‘Cleanliness Drive Training Programme’ was organized to commence the new project ‘I Love Cleanliness’. This programme was attended by a crowd of 700 people of Dawoodi Bohra Community, from different cities and towns around India. It was a training programme for all the community members on what is to be done on the actual day of the project launch, i.e. February 14th, 2015. They were informed about the Government of India initiatives and its rules and regulations about cleanliness. All the people were informed about the government mechanism and the related offices and officers to be contacted for this project.

BFI Chairman Shahzada Ammar Bhaisaheb Jamaluddin honored the program with his presence and his guiding words. He gave the message of His Holiness Syedna Mufaddal Saifuddin (TUS), about this project. Taikhoom Bhaisaheb also informed in detail about what the project is and how the work is to be carried out.

BMC ALM officer Mrs Seema Redkar was the special invitee for this program. She shared her experience of working in this field and types of people and problems she has faced in educating people about Cleanliness. She informed about various Government initiatives, rules and projects in this regard. She also shared some of the successful project ideas that she had undertaken in the past and their impacts. In her 45 minutes long address she left nothing untouched about this topic


Work to be done under this project

A place where garbage problem is a menace will be selected and cleaned by the people of the community with the help and participation of people from all walks of life and their respected ward offices/panchayat/zilla parishad. As it is said that Charity begins from Home, all the institutions of Dawoodi Bohra Community, spread across India will install dustbins and maintain cleanliness in their vicinities and starting from home we hope to spread it further. On a continuous basis, all the waste that will be collected from these institutions will be segregated into wet and dry waste. Wet waste will be utilized for making manure and fertilizers, whereas dry waste will be either recycled or reused. Workshops and seminars will be conducted to educate people about reducing waste (reduce and reuse), segregation of waste and recycling of waste. Ideas will be given about how we can reduce the amount of waste that we send to dumping yards.

Through this workshops people will be asked to start segregating waste from their houses, maintaining 2 dustbins, using wet waste for manure if possible or hand it over to the garbage pickers separately, so that they do not have to risk their lives and health for segregating them. They will be asked to either reuse their dry waste or send them to recycle bins, they can also donate these things at community centers.

A special team of volunteers will be formed especially for this project. This team will regularly check and monitor the places where cleanliness drive will be carried out. They will monitor whether garbage from that area is collected properly, is it being segregated, etc. and make a complaint or give suggestions to the respected Government Bodies. They will also keep a watch on the activities of people and shopkeepers, if anyone found throwing waste here and there, the person will be requested to pick it up, they will inform shopkeepers that they should not throw garbage on roads. If any offenders are caught doing so this team will complain about the same to the municipal office, from there as per Government rules, a team will be sent to penalize such offenders.